|4K JVC GY-LS300 - $3995 at Adorama - click image to pre-order|
And kudos to JVC for doing what Panasonic should have done with the micro four thirds mount - adapted it to an affordable Super 35mm camcorder.
From the review, here's Matthew's real-world example of what this $3995 camera can do in a documentary/newsgathering scenario:
Matthew's review speaks for itself - but I found it interesting that JVC told him that "the GY-LS300 is not being marketed as a cinema camera."
Then why the heck was Craig Yanagi from JVC at Sundance with the LS300 last month?
As with any company introducing a new product, there is probably a little confusion in the marketing department over messaging - but JVC needs to get a handle on this, or they will miss a golden opportunity to make inroads with independent filmmakers.
Whether JVC's "ENG-centric" marketing department likes it or not, Super 35 is a cinema format - and the LS300 is likely to be seen as a relatively inexpensive and easy to use entry level cinema camera by film schools, DSLR upgraders and other low budget filmmakers.
This is a real opportunity for JVC to enter a marketplace where they have not been competitive. I hope they don't screw it up.
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