|Pre-order price drop - JVC GY-LS300 now just $3995 (click on the image to pre-order)|
I have never seen a 10% pre-order price drop - until now.
JVC rolled out their GY-LS300 Super 35 camcorder in November of 2014 at a list price of $4450. There has been a lot of buzz about this camera over the last few months (it was Videomaker Magazine's "best of show" camcorder at CES 2015, for example) - but we have seen very little footage (besides this) and no major US reviews.
Quietly, however, the major retail sites have marked the US pre-order price down to $3995 (interestingly, the camera is already in-stock in the UK for £3450.65).
Unless I missed it, the US price reduction has not been announced or even acknowledged by JVC - nor has it been widely promoted by retailers. Have pre-order numbers been so soft that JVC is cutting prices before the camera ships in the US? Or is the company simply reacting to Canon's new Cinema EOS prices?
Whatever the reason, what was a good deal for shooters who want to step up to a large sensor, interchangeable lens 4K camcorder - but don't have a big enough budget for the Blackmagic URSA - has suddenly become even better.
$3995 for a Super 35 camera that can record to true 4K makes the LS300 a very attractive choice when compared to a (relatively) low resolution $3999 Canon C100.
With their video-capable DSLRs under pressure from the A7s, NX1 and GH4 - and with the C100 and C300 now under pressure from the LS300 and URSA - it will be interesting to see how Canon responds at NAB 2015 (if they respond at all).
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