On August 12th, Cinoflex introduced the new type-SA7s Camera System on their Facebook page. Priced at $2495, and designed for a $2498 camera, this rig plugs the Sony's amazing full-frame low light sensor into a standard cinema camera form factor for under $5000. Straight from Cinoflex, here's the design philosophy behind the type-A7s (from the Sony Alpha Rumors comments section):
"...a camera needs to be balanced well-fore to aft, needs to have a mass with low center of gravity, needs to have mounting options for the camera department, needs to have one central power source for all items, needs to adhere to the Panavision and Arriflex standard of spacing and heights, and...very important, needs to adhere to the tradition and fashion that camera operators, camera assistants, and camera technicians have been accustom[ed] to in the last 40 or so years. The Cinoflex was designed from the ground up, to emulate and respect the traditional form of the best film cameras, form [sic] the ARRI 435 to the PANAVISION Millennium XL."
Even adding in the $1995 price of the upcoming Atomos Shogun for 4K recording, the total price of this setup would be less than the price of the $8995 Aja Cion. And, of course, it would be a lot less than a RED Epic or Arri Alexa.
For commercial or indie shoots where light and budget are at a premium, this might be a good solution.
That said, it's still about $1000 more than the upcoming $5995 Blackmagic URSA EF, with its global shutter and built-in HD-SDI outputs.
Now - if they'd only build one for the GH4....(are you listening, Cinoflex?)
Choices, choices - it's a great time to be a filmmaker!